Because getting prospective customers to initiate contact is crucial in this competitive service market, a “Request for Cleaning Quote” form is featured prominently on the sidebar of every page. For the same reason, company phone numbers are prominent in the header and at the bottom of the sidebar (where they can be “tapped” on a mobile phone to automatically dial.) When viewed on a mobile phone, the Quote Request form fits cleanly within the screen at the bottom of each page.
In order to boost the “findability” for this site by people typing “Window Cleaning” plus the name of a local municipality, the site has about a dozen “landing” pages, one for each local community served:
Lovely Del Mar ♦ Wonderful Carmel Valley ♦ Beautiful Solana Beach ♦ Classic Cardiff ♦ Amazing Encinitas ♦ Ritzy Rancho Santa Fe ♦ Fabulous Fairbanks Ranch ♦ Funky Leucadia ♦ Charming Carlsbad ♦ Awesome Oceanside ♦ Fun Vista ♦ Terrific San Marcos ♦ Exciting Escondido
Each one of those locally-focused pages features photos and a short observation about the community, written by the business owner, plus all the basic information on the window cleaning services offered.
I designed the header graphic with a “cloudy vs. clear” concept, illustrating how nicely the beautiful blue San Diego sky would show through freshly cleaned windows: