A new client, an award-winning documentary film producer, required playing high quality videos from her site. I opened a Vimeo PRO account to provide her (and other clients) with the following advantages for videos playing from their web pages:

• HD quality video playback
• Adaptive bitrate streaming (videos start quickly, no jerkiness, if the network becomes congested or on a slow cellular connection – the video quality is automatically adjusted for best playback)
• No pre-roll ads (like YouTube puts at the beginning of videos that get a lot of play)
• Ability to “skin” the embedded player with different options, including matching the controls and text colors to those of the website
• Ability to upload a custom thumbnail (the still frame that displays when the video is not playing)