This Brochure / Rack Card was designed for motorcycle rental agency with full color front and black/white back side (for reduced printing costs). These cards are typically placed at hotels (or even motorcycle repair shops and dealerships) where riders might congregate.
I did the layout for front and back, including on the back both local and regional location maps. I’ve worked with this business owner for years and he left it up to me to compose the marketing text on the back as well as the features bullet list on the front.
So I had fun with it, I waxed poetic with my introductory paragraph:
Are you raring to go twist a big bike throttle and take on the twisties and sweepers of the awesomely scenic Pacific Coast Highway? Do you dream of riding with friends, touring the picturesque Napa Valley wine country, nothing but blue sky overhead and the feel of a precision-tuned machine in your hands?
Also in my sales closer:
Great reasons to rent a motorcycle:
The many tourist attractions, natural splendors, and world-famous riding roads of California. Sure, you could drive (or take a bus) to these places, but to totally experience the adventure, there’s nothing like taking it all in riding a motorcycle.