I was supplied with the company logo and the text content for this home safety alert monitor, but that’s it. The company owner didn’t even have photos of his system (pendant with emergency monitor system). I had him FedEx me a unit so I could take some product photographs. I then Photoshopped the pendants onto photos of people to illustrate typical usage.
We wanted a way to graphically portray the alert process and I came up with the lightning bolt (wireless signal) and phone cord (telephone auto-dialer) to the operator at the dispatch center who sends help (paramedic / ambulance) back to the person in distress.
Since this product is targeted towards older adults (primarily), I selected older models from a stock photo catalog. All that remained was to blend all the graphics together and layout the text.