A client for whom I had already created a series of related websites asked for one more. At the moment, all she had was the idea and the domain name: ZERO-GMO.com. She asked for a place-holder website until she could collect the content for this new site.
I came up with a concept to communicate the message of the website visually and finalized the design in about an hour. This was intended to be temporary graphic, but the client (and I) liked it so much that we decided to keep it as the branding for the site logo, icons, etc.
A most interesting aspect of this logo is how it communicates the message even when reduced to the size of an icon. It took a tiny bit of tweaking to get it to work like that, but it’s an added plus.