Perma-Touch took me on as a webmaster in 2008, when they needed updates to a simple HTML website (webmaster had disappeared, didn’t return calls, it happens in this industry).
From then, they retained me as needed for miscellaneous marketing and technical tasks. I set up and managed a basic AdWords campaign, designed and edited the first few print newsletters mailed out to their distributors, updated their existing training videos with new contact information and designed quarter-page ads for automotive industry convention booklets.
In 2015, after a five-year gap, I was called in again to renovate their online presence after a partner buyout. First thing, I migrated the website to the WordPress platform and configured a theme to mimic the original design but also be mobile-responsive. Since none of the original design files were available, I scraped the original site for images and re-used them as best as possible. (See adjacent example page.)
Next, social media accounts were either updated (LinkedIn) or created (Google Plus) and populated with updated information (owner name, address, phone, selected photos, business summary, etc.)
Lastly, but most importantly, because this is where customers frequently find businesses like this, over a dozen business directory and review site accounts were created, claimed (or reclaimed from previous owners) and updated.
These accounts included: Google Maps (as integrated by Google My Business), Yelp, Yext, Yahoo! Local, YP.com (online Yellow Pages), SuperPages.com, Manta.com and Merchant Circle.