These two websites were built on the same WordPress theme which had been tailored to showcase visual portfolios. These sites were made about 18 months apart and normally, I would not use the same theme/visual presentation twice, certainly not for clients in the same industry. However, the clients were OK with it and though these two master painting craftsmen are both in the same industry, they are not in competition with each other, because their geographic locations are 3,000 miles apart.