A simple website built on a mobile-responsive WordPress theme to advertise the services of a small house cleaning agency

Because getting prospective customers to initiate contact is crucial in this competitive service market, a “Request for Quick Quote” form is featured prominently on the sidebar of every page. For the same reason, company phone numbers are prominent in the header and at the bottom of the sidebar (where they can be “tapped” on a mobile phone to automatically dial.)

In order to boost the “findability” for this site by people typing “House Cleaning” (or variations) plus the name of a local municipality, the site has about a dozen “landing” pages, one for each local community served:

List of locality/community landing pages:

• Lovely Del Mar
• Wonderful Carmel Valley
• Beautiful Solana Beach
• Classic Cardiff
• Amazing Encinitas
• Ritzy Rancho Santa Fe
• Exciting Escondido
• Fabulous Fairbanks Ranch
• Funky Leucadia
• Charming Carlsbad
• Awesome Oceanside
• Fun Vista
• Terrific San Marcos

Each one of those locally-focused pages features photos and a short observation about the community, written by the business owner, plus all the basic information on the cleaning services offered. Here is the page for Encinitas: